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Big rise in Manchester homeless in 2011 forces new appeal for clothes

With the combined effects of the downturn in the economy and reduced services following government cutbacks we have seen an increase of more than 50% in the numbers of homeless people seeking our help so far in 2011. As well as increasing the pressure on our small team of staff it also means that our stocks of clothing and supplies to help the homeless are dwindling fast.

Ready Steady Store who supported us in our Christmas appeal heard our concerns and generously offered to donate their facilities as a drop-off point and will be accepting donations on our behalf for over the next six months.

At the same time we were amazingly offered some free air time on the State of the art City Screen in Manchester's Piccadilly and thanks to the support and help of other local Manchester businesses we have been able to help launch a very visible 2011 Clothing Appeal. We are very grateful to all of these local businesses for giving their time and services free of charge, after being moved by hearing about the plight of the homeless and our work in the city.

The appeal launched on Sunday 15th May with our 20 second advert showing on the state-of-the-art City screen overlooking Piccadilly Gardens. The advertising spot, which has been generously donated by Forrest Media, will be shown every 4 minutes, 24 hours a day for 3 weeks beginning 15th May ending 3rd June. Created by award winning creative agency The Kings Arms and shot by BAFTA nominated Director David Barnes, of production company Two Sugars, it features former Miss Cheshire, Holly Ikin. The ad was shot at Photolink studios and features a 'presumably' naked Holly holding out handwritten signs in front of her that protect her modesty and encourage the Manchester public to donate 'their' unwanted clothes.

Flyers and posters were also printed and have been given out to people visiting the city and supporting stores and businesses in Manchester with the hope that many people will be moved to support us in this and future appeals.

Ready Steady Store, based on Bury New Road, has donated the use of its facilities as a drop off point for the Barnabus clothes collection and will be accepting donations over the next six months.

Peter Green, founder of Barnabus, says: 'I can't stress how important it is for the homeless to have clean and dry clothing to give them some self-respect and dignity. Due to the increase of people seeking our help, the reduction in local services and the harsh winter, our stocks are very low again. It is vital we get clothing and shoes, not just for the summer but to build up our supplies ahead of the winter. Any items that aren't appropriate for the homeless will raise much needed funds through our own charity shop.'

Andy Egerton, area manager, Ready Steady Store, comments: 'Barnabus offers valuable assistance to the homeless community in Manchester and we believe the charity deserves our support, particularly in the current climate. We are delighted to be helping with the clothes appeal and look forward to receiving the donations at our store on Bury New Road.'

Ready Steady Store will be accepting the following items on our behalf

Any of the staff at Ready Steady Store, Bury New Road, Manchester M7 2YL will gladly accept your donations on our behalf. Opening times are Mon to Sat 9.00am -5.30pm, Sundays : Closed

If you're unable to help with our clothing appeal but would like to help us in other ways please consider a one off or monthly donation to support our life changing work or contact our office if you have any other kind of donations such as food, toiletries or other items for our shop.

Please note, this video is silent, as it is meant for use on the City Screen

Published on Tuesday 14th June 2011

Keywords

Barnabus, Ready Steady Store, Clothing Appeal

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